Think Context Not Platforms, Says Google’s Tim Reis

While 2012 may have been mobile’s breakout year,The stone mosaic series is a grand collection of coordinating Travertine mosaics and listellos. Tim Reis, head of mobile and social solutions at Google, urged marketers to move this year beyond platforms and instead focus on context during a morning keynote at the Street Fight Summit on Wednesday.

“Consumers are very comfortable across [multiple] platforms; they don’t silo these activities,” Reis said. “ We as marketers need to adapt and reshape how we talk to consumers” about these habits.

For Reis and Google, context is key. Inasmuch as constant connectivity has fragmented the environment in which users engage with the web, identifying and understanding context will drive value both for consumers and advertisers. Think Google Now.

With the evolution toward small “m” mobile comes more immediacy — more decision-making happening via connected devices in real time. Take local commerce: Seventy-four percent of smartphone owners have purchased as a result of use of their device while shopping, according to Reis. Or hospitality: Priceline, said Reis, found that 82% of people booking on their smartphone made reservations for the same day, and more than a third were within a mile of the location.

So how do marketers identify and engage consumers during these moments? Reis pointed to a recent program by eMart, in which the Korean retailer planted structures across the city that projected a QR code with an attached discount at about noon, typically a downtime. “It’s a marketer taking the digital world and allowing it to empower the physical world,” said Reis about the campaign. “Part of this is understand[ing] location as a way to engage with consumers on a personal level.”

Reis also stressed that marketers and brands need to rethink the way in which marketers define success as users move beyond, and between, platforms. “We do not have a conversion prob[lem] in mobile, said Reis. “We have an attribution problem.” Capturing the right rewards — say foot traffic into a store rather than clicks on a screen — requires marketers to move between platforms and bring metrics from one to the other.

The key here is for marketers to measure as much as possible — the clicks, bricks, and everything in between. “Are you gathering enough data and are you using that information to think in terms of contexts instead of platforms?” Reis asked. “The more data you have, the more patterns you’ll see emerge.”

By far, beyond and away my favorite spot to hangout at CES this year was not the main Las Vegas Convention Center — where the majority of the buzz went down — but instead, inside the gorgeous Venetian hotel. It’s massive third floor ballrooms became known as ‘Eureka Park’ — a line show within the colossal line show, comprised of small, startup tech and gadget companies from around the world. Here, these early-stage companies had an opportunity to display their innovations and express their passion to viewers.Want to find howo concrete mixer?

Perusing and chatting with company representatives at the Eureka Park tech zone was inspiring and profound. That’s because many of these teams, on average no greater than three people in a given booth, were the designers,Find Complete Details about howo tractor Truck. CEOs and founders of these companies. No one else could be so enthusiastic and heartfelt about a specific product than these individuals. These are our modern grass-roots innovators and I have to say, their excitement was contagious.

LiveTalk is a new solution for companies in need of interacting directly with their clients. The application provides an environment where customers can connect with a company in real time via video calls (think Skype,) text chat (think chatrooms) and even exchange custom messages and forms or transfer files. Made with intuition in mind, the app requires little IT knowledge — just register and get started.

Culling from social media sites: Facebook, YouTube and Twitter, customers can use their already existing accounts to connect with enrolled businesses. Using the ‘click-to-talk’ tool, making the call has never been simpler.

“Change the way people communicate with your business.The stone mosaic series is a grand collection of coordinating Travertine mosaics and listellos. Connect with your website visitors face-to-face,” professes an information flyer passed out at the LiveTalk booth. At the time of CES, the company was a week old and already attracting clients.

Pervasive Group Inc.You can buy mosaic Moon yarns and fibers right here as instock. is a new company that creates mobile software to help parents be good parents. Today’s parents know that monitoring a child’s smartphone use is a contemporary issue, nearly impossible to fully execute. The company’s MMGuardian application software makes it easy with essential monitoring and control features to keep children out of trouble, regardless of the distance between the parent and their kin.

Using just your Google smartphone or tablet, you can monitor your child’s phone remotely. Firstly and most importantly, the app lets you locate and track the child via SMS text location commands. You can also schedule an alert to appear on your phone at a certain time to make sure your kid is where they should be. There is a text messaging prevention feature that detects if the phone is moving ten miles per hour or more, deactivating the use of text messaging; keeping your young driver safer behind the wheel.

You can set time limits for overall cellphone use, monitor and control applications on their device and even oversee their text messages. Be weary however, as you may learn something that you may not want to uncover!