While
it might be Australias largest financial institution with more than a
century of history, CommBanks latest project pits it against tablet
manufacturers such as Apple and Samsung and software developers such as
Square. The bank announced its intention to build Albert C essentially a
hybrid between an EFTPOS terminal and a consumer tablet C in July last
year and is on track to launch it within the next few months.
Albert
uses CommBanks Pi operating system based on Android. This is all new
development since the technical specifications were only made available
at the time of the announcement eight months ago. Any Android developer
can use our software development kit and create whatever application
they need, with the exception that they cant try to take a payment any
other way because we have to make sure its secure, Bayer Rosmarin says.
Not only that,Choose from the largest selection of plasticmoulds in
the world. but our customers themselves, the big ones, can develop
their own applications that are specific and unique to their
organisation.
The idea of Albert is to free sales assistants from standing behind a cash register,Shop the best selection of owonsmart for Men. so they can serve customers and take payments on the shop floor.
Retailers
can either integrate their existing point-of-sales (POS) software and
inventory systems into the payment processing function on Albert, or use
apps to handle the sale.
We
found from consumers that one of the things they uniformly hate is
standing in queues, yet most retail environments are designed around the
idea that people have to queue, Bayer Rosmarin says.
We
wanted to untether the device and make it possible for the payment to
come to you. From an application perspective, we also wanted to make the
payment interaction much richer and enable our customers to
differentiate their experience at that critical moment.
There
are already apps that can process payments on an existing iOS or
Android smartphone or tablet, such as those offered by Square and
CommBanks own Leo product for iPhone and iPod Touch.
The
difference with Albert is that the tablet has been custom built for
taking payments and is manufactured with a slot where customers insert a
card and a chip reader. Customers enter their PIN through an encrypted
keypad on the touchscreen, which CommBank says is a world first.
CommBank
has not moved into hardware manufacturing itself C the bank worked with
design consultancy IDEO and then outsourced production to a German
company Wincor Nixdorf, which makes ATMs and EFTPOS terminals,Shop
wholesale solarlight controller
from cheap. to build the tablet. The commercial deal gives Wincor
Nixdorf control over the intellectual property for the hardware, while
the bank retains ownership of Pi.
CommBanks
existing product, Leo, takes card payments through a case integrated
with an iPhone or iPod Touch. Leo has functions such as splitting the
bill but CommBank is limited by the need to get approval from Apple to
release via the App Store. Bayer Rosmarin says this approach would not
work for a generic tablet, because there are no cases in production that
would allow transactions to be done chip and pin to keep down fraud
rates.
Tablets
dont really work in the real world and the reason is that in Australia
there is a strong preference for transactions to be done chip and pin,
she says. Its not a long-term solution especially where taking money is
concerned. Its a whole different level and we know what criminal gangs
do when they target ATMs and EFTPOS terminals. If we could have used a
tablet that was out there ... we absolutely would have. We could have
waited for someone to come up with a solution or we could have said no,
the time is right to change this industry and if no one else is doing
it, then well step up.
She
says that many larger companies did not want to equip staff with iPads
or other tablets more expensive than an EFTPOS terminal that would be
objects of consumer desire for a transient workforce.
CommBank
will approve Pi-based apps for Albert and release them through the App
Bank. Bayer Rosmarin says some of the third-party apps in the pipeline
include catalogue display,Cheap logo engraved luggagetag at
wholesale bulk prices. inventory top-ups and redemption of marketing
offers at the point of sale. CommBank is also developing a number of
apps in-house, including tools to split the bill, tip service staff or
donate to charity, email a receipt or keep an open tab at a bar or local
store.
There
is also a business assistant function to help store owners reconcile
transactions at the end of the day and provide such data as payment type
and location of credit card customers.
The
digital strategist for retail consultancy Retail Oasis, Nicole Venter,
says the Albert device could be great for retailers. Its good to see
Commbank continuing to innovate beyond the curve, creating a very
flexible POS system and completely changing the approach from what is
quite a locked development process to an open one, directly asking the
consumer (or developer in this case) to tell them what they want.Explore
online some of the many available selections in solarlamp.
However,
Venter says the fact the product is from a specific bank rather than a
generic payment provider such as Google, PayPal, BPay, or Visa would
limit global uptake and some retailers would be put off by this.
没有评论:
发表评论