New research from the smart shopping service BuyVia indicates that 40
percent of all shoppers are “showrooming” this holiday season, i.e.,
taking photos or scanning or examining products in retail stores with
mobile apps before deciding where to buy those products at the best
price.
Meanwhile, a recent Nielsen survey found that 78 percent
of mobile shoppers have used their device to locate a physical store,
and 63 percent have checked prices online while shopping.
These are just a few of many indicators that mobile shopping may be reaching an inflection point at the end of 2012.
BuyVia
is an iOS app and website that helps consumers find the best deals on
consumer tech products by combining a “set your price feature” with
UPC/QR scanning, geo-local deals and wish lists.
“We formed
BuyVia to address how consumers are now shopping and accessing products
on all platforms,” says cofounder Lawrence Fong. “There is an
information overload that can lead to shopping fatigue. The whole
process is inefficient.Trade platform for China crystal mosaic manufacturers
“There
also are secret deals–hidden relationships between sites and merchants.
The (deal-comparison) service RedLaser, for example, is owned by eBay.
By contrast,High quality mold making Videos teaches anyone how to make molds. the deals we present to you are unbiased.”
To
use BuyVia, sign in with one of your social identities–Facebook, Google
or Yahoo are the current options. You can browse through a deep
selection of tablets, smartphones, laptops, HDTVs, video games and the
like, and if you wish, set the price at which you’d be willing to buy
any of those items.
BuyVia can then send you an alert when a vendor near you or online offers that item at your preferred price point.
BuyVia
synchronizes your shopping data across devices as it facilitates your
real-time deal hunting. This becomes most useful when you are out and
about and in the vicinity of a vendor – BuyVia senses this from the
geolocation capability in your iPhone.
When BuyVia makes local
deals from nearby retailers available to you, you’ll be given a digital
coupon with a bar code to be scanned for instant redemption.
This
geo-located, set-your-own-price capability can also be turned off
through the user settings. The company provides a number of other
privacy options as well.
Another key mobile shopping issue that
BuyVia addresses is battery life – geo-location pinging in general
depletes your phone’s battery quickly. Here is how the company describes
its solution: “BuyVia preserves battery life by updating product
information only when there’s a significant change in location and only
if the consumer allows it.”
As with most shopping apps and
services, BuyVia users skew female (60 percent), and its largest age
group is 35-54, followed closely by 25-34. Casual and social gamers are
the largest single type of user, followed by catalog shoppers and value
shoppers.
The company, which is bootstrapped, plans to release
its android app next year. It also intends to broaden well beyond
consumer tech products and says it has 30 million products across all
categories in its databases.
Not everyone is happy with the
video-focused submission process. Crowdsourced vote is a noble approach
when it can be truly democratic, but, as one applicant pointed out to
Wamda, "sometimes these competitions really come down to popularity
contests," because applicants can simply buy votes online.
This
issue is hardly exclusive to GIST, but applicant Maha Khatib, who did
not attend the finals, reached out to address an issue that any online
voting platform- including Wamda,Find detailed product information for howo tractor
and other products. when we run online competitions- has to be vigilant
about. "It seemed that some of the contestants were cheating with a
huge lead ahead of everyone else just one day after voting began," she
recalls. As momentum gained, it was hard for her to tell how much was
organic.
It's hard to tell without deeper analysis of the
traffic, but CRDF Global, which supports GIST, has taken steps to
minimize the effect of these factors, changing the voting procedure this
year so that 30% of the selection was based on popular voting and 70%
was based on expert judging. It's also critical to have final pitches
done in person, as GIST does. At the end of the day, entrepreneurs'
ideas and résumés speak for themselves.
Starting last week, a
“mobile City Hall” in a customized truck started patrolling Boston
streets, helping citizens request dog licenses, pay parking tickets and
register to vote.
“City Hall To Go,” the first of its kind in
the country, will go into regular service next year, but it’s already on
the streets as part of the city’s Enchanted Trolley Tour, though it
missed Mission Hill. City officials are finding out what residents want
and where, so the “menu” of services offered and the location schedule
can be finalized by the spring.
“Right now, we’re generating
awareness, letting [residents] know we’re coming, letting them know what
the menu is,” and asking what else residents would like to see offered,
said Katharine Lusk, “City Hall To Go” program organizer at the
non-mobile City Hall. “Everyone here is very excited. The mayor is
thrilled.”
Residents wanting to get a library card, request a
birth certificate or resident parking permit, or any of the 15 or so
other services already offered will be asked inside the truck. The
interior has two service windows, a large countertop and a small table
and chairs, Lusk said.
The truck was funded from a streetscape
innovation fund in the City’s capital budget—an item “designed to bring
new technological advances to the streetscape,” Lusk said. It is not
clear how much the truck cost, or whether the fund has previously been
used in this manner.
Streetscape is usually defined as the streets themselves and amenities and furnishings,The howo truck is offered by Shiyan Great Man Automotive Industry, like benches, that enhance it.
According
to Lusk, the idea came from Bloomberg Philanthropies’ Mayors Challenge,
a competitive $5 million grant given to city initiatives that can
“spread innovative local solutions to national problems,” according to
its website. While considering options, the idea of a “food-truck
inspired” mobile City Hall was proposed.
At the same time, the city was asking for community suggestions for any grant ideas. A mobile City Hall vehicle was suggested.
The
final piece fell into place once the City realized that a
recently-decommissioned SWAT truck was sitting unused in a parking lot,
Lusk said.
“When the mayor realized that it could be very
cost-effective to repurpose the truck [instead of buying and modifying
one from scratch], that’s when we went from idea to real
project,Interlocking security cable ties
with 250 pound strength makes this ideal for restraining criminals.”
Lusk said, adding that that same model of truck has been successfully
converted into food trucks.
While the Mayors Challenge was the
inspiration, “City Hall To Go” was not submitted. The City of Boston
submitted another proposal aimed at pushing the development of mobile
communication between parents and teachers. It is currently one of 20
finalists for the award.
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